AppLovin Corporation engages in building a software-based platform for mobile app developers to enhance the marketing and monetization of their apps in the United States and internationally. The company's software solutions include AppDiscovery, a marketing software solution, which matches advertiser demand with publisher supply through auctions; Adjust, an analytics platform that helps marketers grow their mobile apps with solutions for measuring, optimizing campaigns, and protecting user data; and MAX, an in-app bidding software that optimizes the value of an app's advertising inventory by running a real-time competitive auction. Its business clients include various advertisers, publishers, internet platforms, and others. The company was incorporated in 2011 and is headquartered in Palo Alto, California.
P/B ratio for AppLovin Corporation (APP)
P/B ratio as of 2023: 11.16
According to AppLovin Corporation's latest financial reports and stock price the company's current price-to-sales ratio (TTM) is 11.16. At the end of 2022 the company had a P/B ratio of 2.06.
P/B ratio history for AppLovin Corporation from 2018 to 2023
P/B ratio at the end of each year
| Year | P/B ratio |
|---|---|
| 2023 | 11.16 |
| 2022 | 2.06 |
| 2021 | 16.54 |
| 2020 | -147.21 |
| 2019 | -90.97 |
| 2018 | -32.66 |