Ethos Limited operates a chain of watch boutiques. It sells watches and accessories. The company also provides watch aftercare services, including repair, restoration, movement overhauling, ultrasonic cleaning, engraving, and alterations. It operates 50 stores in India and approximately 60 luxury watch brands, as well as sells its products through online. The company was founded in 2003 and is based in Chandigarh, India. Ethos Limited operates as a subsidiary of KDDL Limited.