iDreamSky Technology Holdings Limited, an investment holding company, operates as a digital entertainment platform in the game publishing market in the People's Republic of China. It operates in two segments, Game and Information Services and Experiential Retail Business. The company primarily publishes third party licensed and self-developed games to the game players through various mobile application stores and software websites, as well as through other game publishers; and provides in-game information services. It also engages in the provision of mobile games development and game co-operation services, including on-going updates of new contents and maintenance services, as well as provides information services, such as advertising services. In addition, the company principally offers game console experience and retails; sells game and cultural IP-themed trendy products; and develops internet and software technology and services. Further, it offers financing, culture, sports, entertainment, and internet information services. The company was founded in 2009 and is headquartered in Shenzhen, the People's Republic of China.