Media and Games Invest SE is an advertising software platform with access to first party games content with operational presence in Europe and North America. Its advertising software platform helps advertisers to acquire customers via smartphones, computers, connected TV, or digital out of home media, as well as publishers to monetize their advertising space. The company has its own games portfolio with approximately 5,000 casual games and approximately 10 premium games with a total of approximately 100 million registered players. Media and Games Invest SE was incorporated in 2011 and is based in Valletta, Malta.